22 Jun Video Killed the Radio Star…
and advertising, classroom training, print…
I love radio, I mean the older I’ve become, the more I’ve grown to love all manner of radio shows from 6Music’s Live Hour to Radio 4’s (dare I say it) Gardener’s World. I love simply using my ears to be transported to other worlds and to be immersed in my favourite songs, as well as being educated about all manner of (useless) things!
However, a few decades ago, radio was forced to abdicate its throne and hand over power to a modern day crusader. A champion of visual aesthetics alongside the power of story.
Video is a wonderfully lazy alternative to radio. We don’t even have to use our imagination!! Who doesn’t love the instant gratification of video. We can be entertained, educated and informed in the space of a few frames, a little creatively shot footage and some carefully crafted narrative.
Video is fast becoming one of the most powerful tools for business growth. Yes, a rather big statement but video can be used for both internal communications and training as well as external promotion and marketing. And what’s more, it yields the most impressive results, far outweighing it’s predecessors.
Video for learning…
· Video through eLearning typically requires 40-60% less employee time than learning the same material in a classroom setting.
· eLearning increases retention rates by 25-60%, compared to face to face training – 8-10%
· With eLearning, participants learn nearly 5 times more material without increasing the time spent in training.
· 42% of companies say that eLearning has led to increased revenues – every £1 spent results in £30 of productivity.
· Revenue generated per employee is 26% higher for companies that offer training using technology, including eLearning.
· 72% of organisations believe that eLearning helps them increase their competitive edge by enabling them to keep up with changes.
· Tech giant, IBM, saved nearly $200,000 after switching to eLearning.
· According to Britain’s Open University, eLearning courses consume an average of 90% less energy and produced 85% fewer CO2 emissions per student than face to face training.
Video for marketing…
Not only that, brands are now cottoning on to the fact that video is one of the most powerful tools with which to sell their products. In fact, Cisco has declared that by 2020, 84% of the web will be video.
Cisco predicts that consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019.
· 500 million people are watching videos on Facebook every day
· Audiences are 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
· 4x as many customer would rather watch a video about a product than read about it
· Adding a video to your website can increase the chance of a front page google result by 53 times.
· The use of video in emails has been shown to double click through rates, 96% of companies are planning to use video in their content marketing this year.
· Stories are 22 times more memorable than facts.
· Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers
· Marketers who use video grow revenue 49% faster than non-video users