Video is the most powerful tool of the 21st Century and no, we didn’t make that up! The big boys like Cisco predict that consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019! And, audiences are 10 TIMES more likely to engage, embed, share and comment on video content than blogs or elated social posts. Video on your website increases the chance of front page Google results by 53 times and in a marketing email, doubles click through rates. Video is where it’s at!
Video is the star of the show when it comes to happy people and healthy profits. According to Cisco, 87% of executives believe video has a significant and positive impact on an organisation, citing benefits ranging from enhancing the experience of telecommuters, to saving money on travel costs and even attracting top talent, not to mention the fact that video helps train your lovely people faster and much more effectively. Better still, eLearning and the use of video reduces the cost of employee training by up to 50%. Basically, we all love video and much prefer some quirky, beautifully shot footage rather than boring lectures and text books!